Thursday, February 28, 2013

Thoughts on WWW trends

Last week I was thinking about where internet is moving to, so I decided to devote my first post as a co-author of this blog to trends driven by today's technologies. In other words, I will try to see what are market needs that have to be satisfied.

Recently, I had a seminar on developing breakthrough online presence for small businesses where I was discussing the 3 eras of World Wide Web we have passed.

The first decade or establishing stage of the Web was until early 2000's when some of the major websites were founded (including Google) and internet users did not really interact with internet but were only information takers.











Second or the Social era started after dot com boom. During this period online (social) services like youtube, facebook and, why not, match-making were introduced to the market. Further services were all designed around the social base, which made a huge success for some companies.


















Currently, we are in the Cloud or Mobile internet era.
We are facing technologies that developed in a direction allowing internet users be mobile, travel and have access through their smartphones, keep in touch on social level, use apps, play games online, work on their personal files  regardless in what country they are today and where they are moving tomorrow.
So, opportunity-wise location does not change service availability which leads to thoughts that location is the key to designing new services/apps around it (just as "social" was during the previous internet era).

Now, on a smartphone you can use an app to see your moves on a map and count steps, you can take a photo outside, process with an app and upload online immediately, You can checkin and invite friends, you can find best restaurant closest to your current location, you can find people interested in dating within 3 miles, you can find hotels, best deals, stores, best price cargo services, etc., etc. You can do almost ANYTHING around Location and whatever is not available yet, is surely going to be there.


What's coming next after cloud era? Unfortunately, I have no answer yet. But, technologies are what defines upcoming trends, we just need to keep our wits about us.

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